Sundance Art & Frame was started in 2006 by Diane Ellis, who has 20 years experience in writing, publishing and design. She has a degree in journalism from the University of Maryland and was a writer-consultant for the National Endowment for the Arts before venturing out to start her own business.

Diane is very active in the downtown revitalization movement for Brunswick, Maryland, and serves on the Board of Directors of Brunswick Main Street, Inc.  She is a past president of the Brunswick Potomac Foundation which operates the Brunswick Railroad Museum. Her interest in railroad art is evident in the Sundance gallery.

She believes in the importance of supporting local community businesses and tailoring the services of a business to the needs of the community.